Quick answer
Google Ads clicks for med spa treatments average $2.73–$24.17 in the US, from SkinVive to Medical Weight Loss; Botox runs about $12.78. Google restricts prescription drug terms in ads and Meta limits weight-loss and prescription ads, so advertise treatments rather than brand names. Spend first on Google searches for treatments you offer near you, then add Meta for offers and retargeting.
What a click costs, by treatment
Average Google Ads cost per click across each treatment's keywords, US-wide (Sep '25 – Aug '26). Competition is Google's 0–100 index of how many advertisers bid. Where a budget goes furthest: Red Light Therapy draws 1.5M searches a month at just $3.38 a click.
| Treatment | Cost / click | Competition | Searches / mo |
|---|---|---|---|
| Medical Weight Loss | $24.17 | 85 | 2.2M |
| Laser Hair Removal | $17.97 | 73 | 1.9M |
| Botox | $12.78 | 25 | 1.1M |
| IV Therapy | $8.24 | 50 | 744k |
| Laser Facial | $7.08 | 77 | 105k |
| NAD | $6.77 | 86 | 473k |
| Kybella | $6.51 | 51 | 132k |
| Sofwave | $6.31 | 59 | 25k |
| HydraFacial | $6.13 | 78 | 209k |
| Lip Filler | $6.09 | 51 | 522k |
| Body Contouring | $6.06 | 57 | 109k |
| Dermal Fillers | $5.90 | 34 | 516k |
| Skin Tightening | $4.74 | 72 | 241k |
| RF Microneedling | $4.66 | 82 | 150k |
| Exosome Therapy | $4.59 | 56 | 31k |
| Cryotherapy Facial | $4.34 | 49 | 13k |
| Polynucleotides (Salmon Sperm Facial) | $4.20 | 46 | 86k |
| Chemical Peel | $3.96 | 74 | 304k |
| Platelet-Rich Fibrin (PRF) | $3.96 | 65 | 22k |
| Oxygen Facial | $3.89 | 89 | 12k |
| Stem Cell Therapy | $3.70 | 83 | 3k |
| BioRePeel | $3.51 | 56 | 12k |
| Microneedling | $3.49 | 95 | 547k |
| Red Light Therapy | $3.38 | 94 | 1.5M |
| Emsella | $3.15 | 70 | 21k |
| SkinVive | $2.73 | 45 | 37k |
What a click costs where you are
$12.78
est. cost per click (US average)
117
clicks a month for $1,500
—
vs the US average ($12.78)
Clicks are visits, not bookings — how many book depends on your offer, page and follow-up. Botox demand by state
Where Botox clicks cost least, and most
Same treatment, very different prices: state averages for Botox (US $12.78), among the 45 states with 2,000+ Botox searches a month. A state far above the rest usually reflects a few expensive keywords in a smaller market — verify it in Keyword Planner.
Cheapest clicks
- Montana$7.37
- New Hampshire$7.58
- Louisiana$8.58
- Rhode Island$8.78
- West Virginia$9.01
What the platforms allow
The rules that most often trip up med spa ads — summarized from each platform's own policy pages. Policies change; check the current version before you launch.
Google Ads
- Restricts prescription drug terms in ads, landing pages and keywords — naming a brand-name injectable is a common reason med spa ads are disapproved.
- Many clinics advertise the treatment instead of the brand (for example "wrinkle relaxers" or "injectables").
- Telemedicine and online pharmacy advertisers need third-party accreditation and Google certification.
Meta (Facebook & Instagram)
- Weight-loss ads must target people 18 or older, and can't show side-by-side weight-loss transformations.
- Prescription drug ads need LegitScript certification or Meta's own review, a consult-a-professional disclaimer, and 18+ targeting.
- Ads can't imply you know someone's health condition or appearance ("Hate your wrinkles?").
Where to spend first
- 1Google Search for treatments you offer, near you. “Lip filler near me” is someone ready to book. Send each ad to that treatment's own page, not your homepage.
- 2Lead with demand, not with what's fashionable. Check what your state searches for and the Market Pulse before you fund a campaign on a cooling treatment.
- 3Then Meta, for offers and retargeting. One simple, low-risk intro offer to new people, and reminders to people who visited your site but didn't book.
- 4Keep the agency fee and ad spend separate. Ad spend should go to the platform; know exactly what you pay for management — see what marketing should cost.
- 5Judge it on bookings. Track calls and booked consults from each campaign. A cheap click that never books costs more than an expensive one that does.
Hiring help? Compare agencies that run med spa ads.
Quick questions
How much does a click cost for med spa Google Ads?
On average across the US, from about $2.73 for SkinVive to $24.17 for Medical Weight Loss, with Botox at $12.78. Those are Google Ads estimates averaged across each treatment's keywords (Sep '25 – Aug '26); your real cost depends on your market, keywords and ad quality.
Can a med spa advertise Botox on Google?
Google restricts prescription drug terms in ads, landing pages and keywords, so ads that name brand-name injectables are often disapproved unless the advertiser qualifies. Many med spas advertise the treatment generically instead, such as "wrinkle relaxers" or "injectables". Check Google's current Healthcare and medicines policy before launching.
Can med spas run weight-loss ads on Facebook and Instagram?
Yes, with limits: Meta requires weight-loss ads to target people 18 or older and doesn't allow side-by-side weight-loss transformation images. Ads for prescription drugs also need LegitScript certification or Meta's review and a disclaimer.
How much should a med spa spend on advertising?
A common operating range is 5–10% of target revenue for all marketing, with ad spend as one part of it. Divide your ad budget by the cost per click for the treatment you're promoting to see how many visits it buys, then judge it on bookings, not clicks.
Is Google Ads or Facebook better for a med spa?
They do different jobs. Google Search catches people already looking for a treatment near them — high intent, higher cost per click. Meta is better for discovery, intro offers and retargeting people who visited your site. Most clinics start with Google Search for the treatments they offer, then add Meta.
Keep reading
All guides
Cost-per-click figures are Google Ads estimates from DataForSEO (Sep '25 – Aug '26), averaged across each treatment's keywords; actual costs depend on your keywords, bids, competition and ad quality. Platform policy summaries are for guidance, not legal advice.