Market Pulse · every two weeks
The Med Spa Market Pulse
What patients are searching for right now — the treatments and states on the move, computed from search data and weekly Google interest. Five minutes, every two weeks.
Latest · Issue #1 · October 29, 2026
Weight loss holds the lead as summer demand cools
US med spa searches fell 6% month-over-month to about 11 million, with medical weight loss still 12% ahead of laser hair removal.
- Keep medical weight loss central to your offer and marketing, but watch the softening year-over-year interest.
- Test content and promotions around rising interest in red light therapy and microneedling heading into autumn.
- Treat this month's declines in laser hair removal and body contouring as possibly seasonal before cutting budget.
Next issue around November 12, 2026.