Quick answer
Americans searched Google for HydraFacial about 208,510 times in Aug '26 — #12 of 26 med spa treatments we track and 1.9% of all med spa treatment searches. California searches the most (33k/mo), then Texas and New York. Searches are down 18% on Sep '25.
209k
US Google searches in Aug '26
0%
month over month (−18% vs Sep '25)
California
searches the most (33k/mo)
$6.13
average Google Ads cost per click
12-month trend (US)
HydraFacial searches by state
Aug '26 Google searches. “Share” is HydraFacial's slice of that state's med spa searches — where it's unusually popular, regardless of state size.
| # | Region | HydraFacial searches | Share | MoM |
|---|---|---|---|---|
| 1 | California | 32,720 | 2.3% | +1% |
| 2 | Texas | 22,910 | 2.0% | +3% |
| 3 | New York | 18,250 | 2.4% | 0% |
| 4 | Florida | 17,520 | 2.0% | +1% |
| 5 | Illinois | 8,070 | 2.0% | −2% |
| 6 | New Jersey | 7,460 | 2.3% | +6% |
| 7 | Virginia | 6,610 | 2.3% | +16% |
| 8 | Georgia | 6,500 | 1.8% | 0% |
| 9 | Massachusetts | 5,730 | 2.4% | +2% |
| 10 | North Carolina | 5,530 | 1.6% | +1% |
Show all 50 states ↓Show fewer ↑
| # | Region | HydraFacial searches | Share | MoM |
|---|---|---|---|---|
| 11 | Pennsylvania | 5,430 | 1.5% | +1% |
| 12 | Michigan | 5,280 | 2.0% | 0% |
| 13 | Washington | 5,260 | 1.9% | −2% |
| 14 | Ohio | 4,520 | 1.5% | 0% |
| 15 | Arizona | 4,290 | 1.6% | 0% |
| 16 | Colorado | 3,720 | 1.6% | +5% |
| 17 | Maryland | 3,660 | 1.9% | −2% |
| 18 | Tennessee | 3,620 | 1.7% | +22% |
| 19 | Kansas | 2,780 | 2.0% | +39% |
| 20 | Minnesota | 2,780 | 1.7% | −2% |
| 21 | South Carolina | 2,650 | 1.7% | +10% |
| 22 | Indiana | 2,520 | 1.5% | +3% |
| 23 | Utah | 2,440 | 1.9% | +23% |
| 24 | Oregon | 2,410 | 1.8% | −3% |
| 25 | Missouri | 2,310 | 1.4% | −10% |
| 26 | Connecticut | 2,150 | 1.9% | +4% |
| 27 | Wisconsin | 2,060 | 1.4% | 0% |
| 28 | Louisiana | 2,050 | 1.7% | 0% |
| 29 | Nevada | 1,950 | 1.7% | −18% |
| 30 | Alabama | 1,940 | 1.4% | −4% |
| 31 | Kentucky | 1,630 | 1.5% | +17% |
| 32 | Oklahoma | 1,370 | 1.2% | −2% |
| 33 | Idaho | 1,180 | 1.8% | +9% |
| 34 | Arkansas | 1,160 | 1.5% | −5% |
| 35 | Iowa | 1,110 | 1.5% | +1% |
| 36 | Mississippi | 940 | 1.4% | +4% |
| 37 | Hawaii | 900 | 2.0% | −15% |
| 38 | New Hampshire | 820 | 2.0% | +1% |
| 39 | Nebraska | 720 | 1.3% | −3% |
| 40 | New Mexico | 720 | 1.3% | −1% |
| 41 | Delaware | 620 | 2.1% | −3% |
| 42 | Rhode Island | 610 | 1.9% | −23% |
| 43 | West Virginia | 590 | 1.4% | +9% |
| 44 | Maine | 560 | 1.5% | +14% |
| 45 | Montana | 430 | 1.5% | +2% |
| 46 | Alaska | 300 | 1.6% | 0% |
| 47 | North Dakota | 300 | 1.5% | −9% |
| 48 | South Dakota | 260 | 1.2% | +8% |
| 49 | Vermont | 240 | 1.7% | +9% |
| 50 | Wyoming | 200 | 1.3% | −5% |
Where HydraFacial is rising fastest
Month-over-month growth, Jul '26 → Aug '26, among states with meaningful volume.
HydraFacial searches in Canada
| # | Region | HydraFacial searches | Share | MoM |
|---|---|---|---|---|
| 1 | Ontario | 19,370 | 3.4% | 0% |
| 2 | British Columbia | 6,970 | 3.3% | +3% |
| 3 | Quebec | 4,470 | 3.6% | −8% |
| 4 | Alberta | 3,590 | 2.6% | −15% |
| 5 | Manitoba | 950 | 3.1% | +19% |
| 6 | Nova Scotia | 670 | 2.6% | +5% |
| 7 | Saskatchewan | 630 | 2.4% | +7% |
| 8 | New Brunswick | 480 | 2.9% | +41% |
| 9 | Newfoundland and Labrador | 260 | 2.3% | +13% |
| 10 | Prince Edward Island | 130 | 2.7% | −13% |
What this means if you offer HydraFacial
- Check your own state first. National numbers hide big local differences — open your state's page for its full treatment mix.
- Paid clicks cost about $6.13 each. Ranking organically for HydraFacial searches avoids paying per visit — here's what med spa SEO costs.
- Give it its own page. A dedicated, specific HydraFacial page is what both Google and AI assistants quote when patients ask — how to get recommended by AI search.
Quick questions
Where is HydraFacial searched the most?
California leads with 32,720 Google searches in Aug '26, followed by Texas (23k), New York (18k), Florida (18k). Bigger states naturally search more, so the "share of state searches" column shows where HydraFacial is unusually popular relative to other treatments.
Is demand for HydraFacial growing?
Nationally, searches held steady 0% from Jul '26 to Aug '26, and are down 18% on Sep '25. Month-to-month moves are noisy — the 12-month chart is the better guide. The fastest-rising sizable state right now is Kansas (+39%).
How much does it cost to advertise HydraFacial on Google?
HydraFacial searches averaged $6.13 per click on Google Ads nationally, with a competition index of 78/100. Ranking organically for these searches is the alternative to paying per click — see what med spa SEO costs.
Other treatments
Source: Google search volume via DataForSEO, Sep '25 – Aug '26. Methodology and the full picture in the 2026 Treatment Demand Report. Explore it on the map