Treatment demand
11.0M Google searches a month
US demand for med spa treatments across 26 tracked treatments — roughly 147M searches a year.
Medical weight loss is the #1 med spa search — 2.2M/mo
19.8% of all US med spa demand, the single largest treatment.
Weight loss out-searches Botox + fillers combined (1.3×)
The medical weight-loss wave has overtaken the two classic injectables put together.
Botox still draws 1.1M searches/mo
The #4 treatment overall, at 10.05% of demand.
Overall demand is down 10% vs a year ago
Total monthly search volume across all treatments, latest month vs 12 months prior.
Polynucleotides (Salmon Sperm Facial) is the fastest-rising treatment (+19%)
Month-over-month growth among treatments with meaningful volume.
Kybella is cooling fastest (−20%)
Several classic aesthetic treatments are softening as attention shifts to wellness and weight-loss.
Source: RankMedSpa 2026 Treatment Demand Report (DataForSEO search volume, Sep '25 – Aug '26).
State-by-state markets
California, Texas, Florida lead all states
1.4M, 1.1M, 882k monthly searches respectively — 31% of national demand between them.
Weight loss is the #1 search in 41 of 50 states
The weight-loss shift is national, not coastal — it leads almost every state market.
The median state market is 135k searches/mo
From 1.4M (California) down to 14k (Vermont).
Source: RankMedSpa per-state demand data (50 states).
Advertising costs
Medical Weight Loss is the priciest click — $24.17 average CPC
The most expensive med spa treatment to advertise on Google.
Top-5 CPCs: Medical Weight Loss $24.17 · Laser Hair Removal $17.97 · Botox $12.78 · IV Therapy $8.24 · Laser Facial $7.08
Average Google Ads cost-per-click by treatment keyword cluster.
Source: RankMedSpa 2026 Treatment Demand Report (Google Ads CPC data).
The marketing-agency market
78% of med spa marketing agencies hide their pricing
Only 15 of 68 publish a starting price — the rest require a sales call.
Published starting prices run $199–$18,500
Median ~$1,500 where pricing is public — from productized monthly plans to enterprise paid-media engagements.
Only 13% work exclusively with med spas
9 of 68 agencies; 51% are generalists serving many industries.
12 agencies selling SEO rank in Google's top 3 for zero keywords
And 48% of SEO-selling agencies get under 500 organic visits/mo to their own site.
84% don't disclose contract terms
Only 11 of 68 clearly offer month-to-month; none publish a minimum term.
Rated agencies average 4.75★ on Google
10 of 68 (15%) have little or no Google review presence of their own.
71% show case studies; 29% show none
Combined with hidden pricing, a large share of the market asks buyers to commit on faith.
Source: RankMedSpa 2026 Agency Report (68 agencies analyzed).
Turn these numbers into bookings
The free MedSpa Scale app scans your clinic against the spas near you — Google, the map pack and AI search — and shows which of these treatments you could be winning. Join the waitlist and we'll tell you the moment it opens.
No spam — just one email when we open.
Using these statistics
Every figure is computed from our own datasets — nothing is aggregated from third-party listicles. You're welcome to cite any statistic with attribution to RankMedSpa and a link to this page. Suggested citation:
RankMedSpa (2026). Med Spa Statistics. https://rankmedspa.com/med-spa-statistics
The full Demand Report
Charts, market rankings and the treatment shift — plus the interactive Demand Map.
Read the reportThe full Agency Report
Pricing transparency, specialization, and the agencies that can't rank themselves.
Read the report