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Med spa statistics for 2026

19 original, sourced data points on the med spa industry — treatment demand, state-by-state markets, ad costs, and what marketing agencies actually charge. Computed from our own datasets, updated as they refresh.

19 statisticsData as of July 2026Sources: Google Places · DataForSEO · RankMedSpa directory

Treatment demand

  1. 11.3M Google searches a month

    US demand for med spa treatments across 26 tracked treatments — roughly 147M searches a year.

  2. Weight-loss (Semaglutide) is the #1 med spa search — 2.3M/mo

    20.29% of all US med spa demand, the single largest treatment.

  3. Semaglutide out-searches Botox + fillers combined (1.6×)

    The GLP-1 wave has overtaken the two classic injectables put together.

  4. Botox still draws 1.0M searches/mo

    The #4 treatment overall, at 9.19% of demand.

  5. Overall demand is -17% vs a year ago

    Total monthly search volume across all treatments, latest month vs 12 months prior.

  6. SkinVive is the fastest-rising treatment (+22%)

    Month-over-month growth among treatments with meaningful volume.

  7. Laser Facial is cooling fastest (−24%)

    Several classic aesthetic treatments are softening as attention shifts to wellness and weight-loss.

Source: RankMedSpa 2026 Treatment Demand Report (DataForSEO search volume, Jul '25 – Jun '26).

State-by-state markets

  1. California, Texas, Florida lead all states

    1.5M, 1.1M, 901k monthly searches respectively — 31% of national demand between them.

  2. Semaglutide is the #1 search in 38 of 50 states

    The weight-loss shift is national, not coastal — it leads almost every state market.

  3. The median state market is 130k searches/mo

    From 1.5M (California) down to 15k (Vermont).

Source: RankMedSpa per-state demand data (50 states).

Advertising costs

  1. Semaglutide is the priciest click — $26.47 average CPC

    The most expensive med spa treatment to advertise on Google.

  2. Top-5 CPCs: Semaglutide $26.47 · Laser Hair Removal $17.01 · Botox $10.65 · IV Therapy $7.64 · Kybella $6.63

    Average Google Ads cost-per-click by treatment keyword cluster.

Source: RankMedSpa 2026 Treatment Demand Report (Google Ads CPC data).

The marketing-agency market

  1. 77% of med spa marketing agencies hide their pricing

    Only 15 of 64 publish a starting price — the rest require a sales call.

  2. Published retainers run $199–$18,500/mo

    Median ~$1,500/mo where pricing is public.

  3. Only 14% work exclusively with med spas

    9 of 64 agencies; 52% are generalists serving many industries.

  4. 9 agencies selling SEO rank in Google's top 3 for zero keywords

    And 44% of SEO-selling agencies get under 500 organic visits/mo to their own site.

  5. 81% don't disclose contract terms

    Only 12 of 64 clearly offer month-to-month; none publish a minimum term.

  6. Rated agencies average 4.73★ on Google

    9 of 64 (14%) have little or no Google review presence of their own.

  7. 67% show case studies; 33% show none

    Combined with hidden pricing, a large share of the market asks buyers to commit on faith.

Source: RankMedSpa 2026 Agency Report (64 agencies analyzed).

Using these statistics

Every figure is computed from our own datasets — nothing is aggregated from third-party listicles. You're welcome to cite any statistic with attribution to RankMedSpa and a link to this page. Suggested citation:

RankMedSpa (2026). Med Spa Statistics. https://rankmedspa.com/med-spa-statistics

The full Demand Report

Charts, market rankings and the treatment shift — plus the interactive Demand Map.

Read the report

The full Agency Report

Pricing transparency, specialization, and the agencies that can't rank themselves.

Read the report