Guides · 15 and counting
Operator-grade med spa guides
No fluff, no recycled listicles — practical guidance on starting and growing a med spa, backed by our own search and pricing data.
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How to market a med spa
The complete overview — the channels that actually work, in what order, what each costs, and what to do yourself vs. hire out. The map for everything else here.
Opening a med spa
The legal model, licensing and the money — before you sign a lease.
How to start a med spa
The honest, start-to-finish playbook — the legal model, licensing, your clinical team, privacy, and how to market in the right order. Interactive and specific to your state.
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Med spa business plan (free template)
What goes in each section, what lenders look for, and a free Word template — with real search-demand numbers for your state's market analysis.
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The med spa medical director
What the role really involves, what it costs and how it's paid, what the agreement should cover — and the director, exam and delegation rules in your state.
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Aesthetic nurse salary by state
Official pay for registered nurses and nurse practitioners in every state, why aesthetics pay estimates disagree, and how injectors are paid.
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How much does a med spa owner make?
The honest answer with the math shown — revenue × margin worked examples, why every article disagrees, and real first-year expectations.
Read the guideWinning patients
The channels that fill a calendar, in the order that works.
The med spa marketing plan
A 90-day, data-backed template — four phases in the right order, a real budget rule, and the monthly scorecard that keeps every channel honest.
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How to rank your med spa on Google
The local SEO playbook — Google Business Profile, reviews, local + organic SEO, the technical basics, and what to DIY vs hire out.
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Med spa advertising, priced by the click
What Google Ads clicks cost for every treatment and state, what Google and Meta allow med spas to advertise, and where to spend first.
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Med spa memberships that patients keep
The three structures, which treatments to build around (by real demand), how to price it, the terms to get right — and a calculator for your numbers.
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Get recommended by ChatGPT & AI search
What the evidence actually shows about which med spas AI assistants name — and an 8-step playbook, what doesn't work, and how to measure it.
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Med spa marketing ideas, ranked by data
Not a recycled listicle — ideas ranked against real search demand: the free moves first, the treatments rising vs cooling, and paid pointed at proven demand.
Read the guideSpending wisely
What marketing should cost, and how to hire an agency without regret.
What med spa marketing should cost
Real pricing benchmarks pulled from across our directory — retainers, ad spend, and what fair value looks like at each stage.
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How much does med spa SEO cost?
Real published prices from the SEO agencies in our directory, the three price tiers and what each includes, hidden costs, and the ad-equivalent math on whether it pays back.
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How to choose the right marketing agency
What to ask, the red flags that should scare you off, and how to read a proposal — so you hire the agency that actually fits your clinic.
Read the guidePrefer the raw numbers?
Every guide draws on the same original data — US search demand for 26 treatments and the pricing of every agency we profile.