Guides
Operator-grade med spa guides
No fluff, no recycled listicles — practical guidance on starting and growing a med spa, written to actually be useful.
How to start a med spa
The honest, start-to-finish playbook — the legal model, licensing, your clinical team, privacy, and how to market in the right order. Interactive and specific to your state.
Read the guideHow to market a med spa
The complete overview — the channels that actually work, in what order, what each costs, and what to do yourself vs. hire out. The map for everything else here.
Read the guideHow to choose the right marketing agency
What to ask, the red flags that should scare you off, and how to read a proposal — so you hire the agency that actually fits your clinic.
Read the guideWhat med spa marketing should cost
Real pricing benchmarks pulled from across our directory — retainers, ad spend, and what fair value looks like at each stage.
Read the guideHow to rank your med spa on Google
The local SEO playbook — Google Business Profile, reviews, local + organic SEO, the technical basics, and what to DIY vs hire out.
Read the guideThe med spa marketing plan
A 90-day, data-backed template — four phases in the right order, a real budget rule, and the monthly scorecard that keeps every channel honest.
Read the guideMed spa marketing ideas, ranked by data
Not a recycled listicle — ideas ranked against real search demand: the free moves first, the treatments rising vs cooling, and paid pointed at proven demand.
Read the guideHow much does a med spa owner make?
The honest answer with the math shown — revenue × margin worked examples, why every article disagrees, and real first-year expectations.
Read the guide