Quick answer
Americans searched Google for Lip Filler about 521,500 times in Aug '26 — #7 of 26 med spa treatments we track and 4.7% of all med spa treatment searches. California searches the most (70k/mo), then Texas and Florida. Searches are down 19% on Sep '25.
522k
US Google searches in Aug '26
−4%
month over month (−19% vs Sep '25)
California
searches the most (70k/mo)
$6.09
average Google Ads cost per click
12-month trend (US)
Lip Filler searches by state
Aug '26 Google searches. “Share” is Lip Filler's slice of that state's med spa searches — where it's unusually popular, regardless of state size.
| # | Region | Lip Filler searches | Share | MoM |
|---|---|---|---|---|
| 1 | California | 70,280 | 4.9% | −1% |
| 2 | Texas | 48,600 | 4.3% | −8% |
| 3 | Florida | 39,880 | 4.5% | −5% |
| 4 | New York | 33,260 | 4.3% | −13% |
| 5 | Illinois | 18,560 | 4.6% | −7% |
| 6 | Pennsylvania | 18,180 | 5.2% | −15% |
| 7 | Georgia | 18,110 | 5.0% | −4% |
| 8 | North Carolina | 15,550 | 4.6% | −9% |
| 9 | Ohio | 15,280 | 4.9% | −8% |
| 10 | New Jersey | 15,240 | 4.6% | −7% |
Show all 50 states ↓Show fewer ↑
| # | Region | Lip Filler searches | Share | MoM |
|---|---|---|---|---|
| 11 | Virginia | 13,710 | 4.7% | −3% |
| 12 | Washington | 13,200 | 4.8% | −7% |
| 13 | Michigan | 13,150 | 4.9% | −1% |
| 14 | Arizona | 12,200 | 4.5% | −13% |
| 15 | Massachusetts | 11,130 | 4.7% | −11% |
| 16 | Tennessee | 10,570 | 5.0% | −4% |
| 17 | Colorado | 10,160 | 4.4% | +14% |
| 18 | Indiana | 9,190 | 5.5% | −5% |
| 19 | Missouri | 7,800 | 4.6% | −12% |
| 20 | Maryland | 7,760 | 4.0% | −15% |
| 21 | South Carolina | 7,660 | 4.9% | −4% |
| 22 | Alabama | 7,410 | 5.5% | −14% |
| 23 | Wisconsin | 6,990 | 4.8% | −1% |
| 24 | Minnesota | 6,770 | 4.2% | −18% |
| 25 | Kansas | 6,700 | 4.8% | +12% |
| 26 | Kentucky | 6,200 | 5.5% | −3% |
| 27 | Louisiana | 6,180 | 5.1% | −9% |
| 28 | Utah | 6,160 | 4.7% | +11% |
| 29 | Oregon | 5,830 | 4.3% | −8% |
| 30 | Connecticut | 5,490 | 5.0% | −18% |
| 31 | Oklahoma | 5,490 | 4.9% | −9% |
| 32 | Nevada | 4,650 | 3.9% | −4% |
| 33 | Mississippi | 3,840 | 5.8% | +11% |
| 34 | Arkansas | 3,690 | 4.7% | −4% |
| 35 | Idaho | 3,660 | 5.5% | +45% |
| 36 | Iowa | 3,440 | 4.6% | +2% |
| 37 | New Mexico | 3,170 | 5.6% | +9% |
| 38 | West Virginia | 2,290 | 5.5% | −15% |
| 39 | Nebraska | 1,930 | 3.6% | −18% |
| 40 | Maine | 1,900 | 5.0% | −2% |
| 41 | New Hampshire | 1,810 | 4.5% | −17% |
| 42 | Hawaii | 1,790 | 3.9% | −2% |
| 43 | Rhode Island | 1,450 | 4.4% | −16% |
| 44 | Delaware | 1,310 | 4.4% | −35% |
| 45 | Montana | 1,000 | 3.5% | −18% |
| 46 | North Dakota | 800 | 4.1% | +23% |
| 47 | South Dakota | 760 | 3.6% | +6% |
| 48 | Alaska | 670 | 3.7% | 0% |
| 49 | Vermont | 660 | 4.7% | +5% |
| 50 | Wyoming | 410 | 2.7% | −28% |
Where Lip Filler is rising fastest
Month-over-month growth, Jul '26 → Aug '26, among states with meaningful volume.
Lip Filler searches in Canada
| # | Region | Lip Filler searches | Share | MoM |
|---|---|---|---|---|
| 1 | Ontario | 21,950 | 3.8% | −18% |
| 2 | British Columbia | 8,430 | 4.0% | 0% |
| 3 | Alberta | 5,860 | 4.2% | +9% |
| 4 | Quebec | 4,640 | 3.7% | −26% |
| 5 | Manitoba | 1,170 | 3.9% | +13% |
| 6 | Nova Scotia | 1,050 | 4.0% | −15% |
| 7 | Saskatchewan | 850 | 3.2% | −13% |
| 8 | New Brunswick | 640 | 3.9% | −32% |
| 9 | Newfoundland and Labrador | 540 | 4.8% | −7% |
| 10 | Prince Edward Island | 200 | 4.1% | −29% |
What this means if you offer Lip Filler
- Check your own state first. National numbers hide big local differences — open your state's page for its full treatment mix.
- Paid clicks cost about $6.09 each. Ranking organically for Lip Filler searches avoids paying per visit — here's what med spa SEO costs.
- Give it its own page. A dedicated, specific Lip Filler page is what both Google and AI assistants quote when patients ask — how to get recommended by AI search.
Quick questions
Where is Lip Filler searched the most?
California leads with 70,280 Google searches in Aug '26, followed by Texas (49k), Florida (40k), New York (33k). Bigger states naturally search more, so the "share of state searches" column shows where Lip Filler is unusually popular relative to other treatments.
Is demand for Lip Filler growing?
Nationally, searches fell 4% from Jul '26 to Aug '26, and are down 19% on Sep '25. Month-to-month moves are noisy — the 12-month chart is the better guide. The fastest-rising sizable state right now is Idaho (+45%).
How much does it cost to advertise Lip Filler on Google?
Lip Filler searches averaged $6.09 per click on Google Ads nationally, with a competition index of 51/100. Ranking organically for these searches is the alternative to paying per click — see what med spa SEO costs.
Other treatments
Source: Google search volume via DataForSEO, Sep '25 – Aug '26. Methodology and the full picture in the 2026 Treatment Demand Report. Explore it on the map