Sofwave demand by state (2026) — where patients search

Quick answer

Americans searched Google for Sofwave about 24,740 times in Aug '26 — #20 of 26 med spa treatments we track and 0.2% of all med spa treatment searches. California searches the most (4k/mo), then New York and Florida. Searches are up 18% on Sep '25.

25k

US Google searches in Aug '26

−14%

month over month (+18% vs Sep '25)

California

searches the most (4k/mo)

$6.31

average Google Ads cost per click

12-month trend (US)

Sep '25Low 21k · high 32k searches/moAug '26

Sofwave searches by state

Aug '26 Google searches. “Share” is Sofwave's slice of that state's med spa searches — where it's unusually popular, regardless of state size.

#	Region	Sofwave searches	Share	MoM
1	California	3,960	0.3%	−15%
2	New York	2,880	0.4%	−5%
3	Florida	2,140	0.2%	−3%
4	Texas	2,130	0.2%	−7%
5	Illinois	980	0.2%	−9%
6	New Jersey	880	0.3%	−16%
7	Massachusetts	780	0.3%	−11%
8	Washington	770	0.3%	0%
9	North Carolina	700	0.2%	+3%
10	Pennsylvania	690	0.2%	−5%

Show all 50 states ↓

#	Region	Sofwave searches	Share	MoM
11	Virginia	670	0.2%	−8%
12	Ohio	610	0.2%	−10%
13	Georgia	600	0.2%	−14%
14	Colorado	550	0.2%	−19%
15	Arizona	530	0.2%	−7%
16	Connecticut	490	0.4%	+7%
17	Michigan	470	0.2%	−2%
18	Tennessee	430	0.2%	−16%
19	Maryland	430	0.2%	−10%
20	South Carolina	400	0.3%	+5%
21	Oregon	380	0.3%	−5%
22	Minnesota	340	0.2%	−8%
23	Utah	330	0.3%	+18%
24	Nevada	310	0.3%	−11%
25	Louisiana	300	0.2%	0%
26	Indiana	290	0.2%	−22%
27	Missouri	280	0.2%	−7%
28	Alabama	270	0.2%	−16%
29	Wisconsin	270	0.2%	−10%
30	Arkansas	260	0.3%	0%
31	Kansas	220	0.2%	−15%
32	Kentucky	210	0.2%	−19%
33	Iowa	190	0.3%	−10%
34	New Hampshire	180	0.4%	+29%
35	Rhode Island	180	0.5%	+13%
36	Hawaii	170	0.4%	−6%
37	Maine	170	0.4%	0%
38	Mississippi	150	0.2%	−17%
39	Oklahoma	150	0.1%	−25%
40	Idaho	150	0.2%	−21%
41	West Virginia	150	0.4%	−35%
42	Montana	140	0.5%	+40%
43	Nebraska	140	0.3%	−26%
44	Delaware	110	0.4%	−27%
45	South Dakota	110	0.5%	−21%
46	New Mexico	110	0.2%	−21%
47	Alaska	70	0.4%	0%
48	Vermont	70	0.5%	−36%
49	North Dakota	60	0.3%	−25%
50	Wyoming	40	0.3%	−43%

Where Sofwave is rising fastest

Month-over-month growth, Jul '26 → Aug '26, among states with meaningful volume.

Sofwave searches in Canada

#	Region	Sofwave searches	Share	MoM
1	Ontario	680	0.1%	−21%
2	British Columbia	480	0.2%	−8%
3	Quebec	280	0.2%	−10%
4	Alberta	210	0.1%	−19%
5	Manitoba	90	0.3%	+29%
6	New Brunswick	70	0.4%	+17%
7	Nova Scotia	70	0.3%	−30%
8	Saskatchewan	60	0.2%	−33%
9	Newfoundland and Labrador	30	0.3%	0%
10	Prince Edward Island	20	0.4%	+100%

What this means if you offer Sofwave

Check your own state first. National numbers hide big local differences — open your state's page for its full treatment mix.
Paid clicks cost about $6.31 each. Ranking organically for Sofwave searches avoids paying per visit — here's what med spa SEO costs.
Give it its own page. A dedicated, specific Sofwave page is what both Google and AI assistants quote when patients ask — how to get recommended by AI search.

Quick questions

Where is Sofwave searched the most?

California leads with 3,960 Google searches in Aug '26, followed by New York (3k), Florida (2k), Texas (2k). Bigger states naturally search more, so the "share of state searches" column shows where Sofwave is unusually popular relative to other treatments.

Is demand for Sofwave growing?

Nationally, searches fell 14% from Jul '26 to Aug '26, and are up 18% on Sep '25. Month-to-month moves are noisy — the 12-month chart is the better guide. The fastest-rising sizable state right now is New Hampshire (+29%).

How much does it cost to advertise Sofwave on Google?

Sofwave searches averaged $6.31 per click on Google Ads nationally, with a competition index of 59/100. Ranking organically for these searches is the alternative to paying per click — see what med spa SEO costs.

Other treatments

Source: Google search volume via DataForSEO, Sep '25 – Aug '26. Methodology and the full picture in the 2026 Treatment Demand Report. Explore it on the map