Quick answer
Americans searched Google for Kybella about 132,290 times in Aug '26 — #14 of 26 med spa treatments we track and 1.2% of all med spa treatment searches. California searches the most (19k/mo), then Texas and New York. Searches are down 24% on Sep '25.
132k
US Google searches in Aug '26
−20%
month over month (−24% vs Sep '25)
California
searches the most (19k/mo)
$6.51
average Google Ads cost per click
12-month trend (US)
Kybella searches by state
Aug '26 Google searches. “Share” is Kybella's slice of that state's med spa searches — where it's unusually popular, regardless of state size.
| # | Region | Kybella searches | Share | MoM |
|---|---|---|---|---|
| 1 | California | 18,570 | 1.3% | −23% |
| 2 | Texas | 14,230 | 1.3% | −18% |
| 3 | New York | 9,670 | 1.2% | −15% |
| 4 | Florida | 8,780 | 1.0% | −20% |
| 5 | Illinois | 4,810 | 1.2% | −23% |
| 6 | Pennsylvania | 4,340 | 1.2% | −16% |
| 7 | Georgia | 4,170 | 1.1% | −18% |
| 8 | North Carolina | 4,170 | 1.2% | −17% |
| 9 | New Jersey | 3,990 | 1.2% | −15% |
| 10 | Ohio | 3,810 | 1.2% | −19% |
Show all 50 states ↓Show fewer ↑
| # | Region | Kybella searches | Share | MoM |
|---|---|---|---|---|
| 11 | Massachusetts | 3,620 | 1.5% | −14% |
| 12 | Virginia | 3,580 | 1.2% | −15% |
| 13 | Washington | 3,340 | 1.2% | −19% |
| 14 | Arizona | 3,240 | 1.2% | −11% |
| 15 | Michigan | 2,900 | 1.1% | −21% |
| 16 | Maryland | 2,360 | 1.2% | −27% |
| 17 | Tennessee | 2,320 | 1.1% | −20% |
| 18 | Colorado | 2,260 | 1.0% | −22% |
| 19 | Minnesota | 2,100 | 1.3% | −10% |
| 20 | Indiana | 2,090 | 1.3% | −18% |
| 21 | South Carolina | 1,810 | 1.2% | −17% |
| 22 | Oregon | 1,760 | 1.3% | −13% |
| 23 | Missouri | 1,690 | 1.0% | −22% |
| 24 | Wisconsin | 1,570 | 1.1% | −20% |
| 25 | Louisiana | 1,430 | 1.2% | −8% |
| 26 | Kentucky | 1,410 | 1.3% | −21% |
| 27 | Nevada | 1,410 | 1.2% | −11% |
| 28 | Connecticut | 1,380 | 1.2% | −14% |
| 29 | Alabama | 1,370 | 1.0% | −20% |
| 30 | Oklahoma | 1,320 | 1.2% | −7% |
| 31 | Utah | 1,220 | 0.9% | −25% |
| 32 | Kansas | 1,060 | 0.8% | −5% |
| 33 | Arkansas | 820 | 1.0% | −16% |
| 34 | Iowa | 780 | 1.0% | −25% |
| 35 | Mississippi | 710 | 1.1% | −14% |
| 36 | New Mexico | 690 | 1.2% | −12% |
| 37 | Idaho | 620 | 0.9% | −10% |
| 38 | Nebraska | 620 | 1.2% | −15% |
| 39 | Hawaii | 610 | 1.3% | −29% |
| 40 | New Hampshire | 510 | 1.3% | −9% |
| 41 | Maine | 490 | 1.3% | −13% |
| 42 | West Virginia | 480 | 1.2% | −27% |
| 43 | Rhode Island | 430 | 1.3% | −16% |
| 44 | Montana | 390 | 1.3% | −11% |
| 45 | Delaware | 350 | 1.2% | −22% |
| 46 | South Dakota | 300 | 1.4% | −9% |
| 47 | Alaska | 290 | 1.6% | −19% |
| 48 | Vermont | 280 | 2.0% | −3% |
| 49 | North Dakota | 260 | 1.3% | −13% |
| 50 | Wyoming | 210 | 1.4% | −19% |
Kybella searches in Canada
| # | Region | Kybella searches | Share | MoM |
|---|---|---|---|---|
| 1 | Ontario | 6,450 | 1.1% | −15% |
| 2 | British Columbia | 2,180 | 1.0% | −27% |
| 3 | Alberta | 1,760 | 1.3% | −18% |
| 4 | Quebec | 1,380 | 1.1% | +6% |
| 5 | Manitoba | 460 | 1.5% | −16% |
| 6 | Nova Scotia | 410 | 1.6% | −11% |
| 7 | Saskatchewan | 390 | 1.5% | −29% |
| 8 | New Brunswick | 290 | 1.8% | −22% |
| 9 | Newfoundland and Labrador | 200 | 1.8% | −35% |
| 10 | Prince Edward Island | 110 | 2.3% | −31% |
What this means if you offer Kybella
- Check your own state first. National numbers hide big local differences — open your state's page for its full treatment mix.
- Paid clicks cost about $6.51 each. Ranking organically for Kybella searches avoids paying per visit — here's what med spa SEO costs.
- Give it its own page. A dedicated, specific Kybella page is what both Google and AI assistants quote when patients ask — how to get recommended by AI search.
Quick questions
Where is Kybella searched the most?
California leads with 18,570 Google searches in Aug '26, followed by Texas (14k), New York (10k), Florida (9k). Bigger states naturally search more, so the "share of state searches" column shows where Kybella is unusually popular relative to other treatments.
Is demand for Kybella growing?
Nationally, searches fell 20% from Jul '26 to Aug '26, and are down 24% on Sep '25. Month-to-month moves are noisy — the 12-month chart is the better guide.
How much does it cost to advertise Kybella on Google?
Kybella searches averaged $6.51 per click on Google Ads nationally, with a competition index of 51/100. Ranking organically for these searches is the alternative to paying per click — see what med spa SEO costs.
Other treatments
Source: Google search volume via DataForSEO, Sep '25 – Aug '26. Methodology and the full picture in the 2026 Treatment Demand Report. Explore it on the map