Quick answer
Americans searched Google for Body Contouring about 108,740 times in Aug '26 — #15 of 26 med spa treatments we track and 1.0% of all med spa treatment searches. California searches the most (17k/mo), then Texas and New York. Searches are down 17% on Sep '25.
109k
US Google searches in Aug '26
−13%
month over month (−17% vs Sep '25)
California
searches the most (17k/mo)
$6.06
average Google Ads cost per click
12-month trend (US)
Body Contouring searches by state
Aug '26 Google searches. “Share” is Body Contouring's slice of that state's med spa searches — where it's unusually popular, regardless of state size.
| # | Region | Body Contouring searches | Share | MoM |
|---|---|---|---|---|
| 1 | California | 17,130 | 1.2% | −14% |
| 2 | Texas | 10,710 | 0.9% | −5% |
| 3 | New York | 9,550 | 1.2% | −5% |
| 4 | Florida | 9,440 | 1.1% | −5% |
| 5 | New Jersey | 4,190 | 1.3% | −8% |
| 6 | Illinois | 4,160 | 1.0% | −10% |
| 7 | Georgia | 4,070 | 1.1% | −13% |
| 8 | Pennsylvania | 3,320 | 0.9% | −8% |
| 9 | North Carolina | 3,120 | 0.9% | −13% |
| 10 | Virginia | 3,050 | 1.0% | −6% |
Show all 50 states ↓Show fewer ↑
| # | Region | Body Contouring searches | Share | MoM |
|---|---|---|---|---|
| 11 | Arizona | 2,760 | 1.0% | −3% |
| 12 | Massachusetts | 2,700 | 1.1% | −9% |
| 13 | Washington | 2,590 | 0.9% | −9% |
| 14 | Ohio | 2,340 | 0.8% | −22% |
| 15 | Michigan | 2,300 | 0.9% | −17% |
| 16 | Colorado | 2,210 | 1.0% | +1% |
| 17 | Maryland | 2,180 | 1.1% | −13% |
| 18 | Tennessee | 1,630 | 0.8% | −16% |
| 19 | Kansas | 1,610 | 1.1% | +9% |
| 20 | South Carolina | 1,500 | 1.0% | −21% |
| 21 | Missouri | 1,430 | 0.8% | −8% |
| 22 | Minnesota | 1,390 | 0.9% | −8% |
| 23 | Wisconsin | 1,240 | 0.9% | −9% |
| 24 | Indiana | 1,230 | 0.7% | −25% |
| 25 | Nevada | 1,210 | 1.0% | −10% |
| 26 | Louisiana | 1,200 | 1.0% | −8% |
| 27 | Connecticut | 1,190 | 1.1% | −17% |
| 28 | Oregon | 1,180 | 0.9% | −7% |
| 29 | Alabama | 1,170 | 0.9% | −4% |
| 30 | Oklahoma | 1,070 | 1.0% | −9% |
| 31 | Utah | 1,000 | 0.8% | +1% |
| 32 | Kentucky | 950 | 0.9% | −11% |
| 33 | Iowa | 620 | 0.8% | −10% |
| 34 | Nebraska | 620 | 1.2% | 0% |
| 35 | New Mexico | 610 | 1.1% | −6% |
| 36 | Arkansas | 600 | 0.8% | −23% |
| 37 | Mississippi | 530 | 0.8% | −20% |
| 38 | Hawaii | 520 | 1.1% | −7% |
| 39 | New Hampshire | 510 | 1.3% | −15% |
| 40 | Idaho | 510 | 0.8% | +4% |
| 41 | Rhode Island | 400 | 1.2% | −9% |
| 42 | Delaware | 380 | 1.3% | −5% |
| 43 | West Virginia | 320 | 0.8% | −18% |
| 44 | Maine | 300 | 0.8% | −14% |
| 45 | Montana | 250 | 0.9% | −14% |
| 46 | Alaska | 210 | 1.1% | −13% |
| 47 | North Dakota | 200 | 1.0% | −13% |
| 48 | South Dakota | 190 | 0.9% | −17% |
| 49 | Vermont | 180 | 1.3% | +13% |
| 50 | Wyoming | 160 | 1.1% | −11% |
Where Body Contouring is rising fastest
Month-over-month growth, Jul '26 → Aug '26, among states with meaningful volume.
Body Contouring searches in Canada
| # | Region | Body Contouring searches | Share | MoM |
|---|---|---|---|---|
| 1 | Ontario | 4,410 | 0.8% | −15% |
| 2 | Quebec | 2,450 | 2.0% | −16% |
| 3 | British Columbia | 1,620 | 0.8% | −7% |
| 4 | Alberta | 1,040 | 0.7% | −17% |
| 5 | Manitoba | 260 | 0.9% | −24% |
| 6 | Saskatchewan | 240 | 0.9% | −14% |
| 7 | New Brunswick | 220 | 1.3% | +22% |
| 8 | Nova Scotia | 200 | 0.8% | −29% |
| 9 | Newfoundland and Labrador | 190 | 1.7% | +46% |
| 10 | Prince Edward Island | 110 | 2.3% | +10% |
What this means if you offer Body Contouring
- Check your own state first. National numbers hide big local differences — open your state's page for its full treatment mix.
- Paid clicks cost about $6.06 each. Ranking organically for Body Contouring searches avoids paying per visit — here's what med spa SEO costs.
- Give it its own page. A dedicated, specific Body Contouring page is what both Google and AI assistants quote when patients ask — how to get recommended by AI search.
Quick questions
Where is Body Contouring searched the most?
California leads with 17,130 Google searches in Aug '26, followed by Texas (11k), New York (10k), Florida (9k). Bigger states naturally search more, so the "share of state searches" column shows where Body Contouring is unusually popular relative to other treatments.
Is demand for Body Contouring growing?
Nationally, searches fell 13% from Jul '26 to Aug '26, and are down 17% on Sep '25. Month-to-month moves are noisy — the 12-month chart is the better guide. The fastest-rising sizable state right now is Kansas (+9%).
How much does it cost to advertise Body Contouring on Google?
Body Contouring searches averaged $6.06 per click on Google Ads nationally, with a competition index of 57/100. Ranking organically for these searches is the alternative to paying per click — see what med spa SEO costs.
Other treatments
Source: Google search volume via DataForSEO, Sep '25 – Aug '26. Methodology and the full picture in the 2026 Treatment Demand Report. Explore it on the map