Quick answer
Americans searched Google for NAD about 472,700 times in Aug '26 — #9 of 26 med spa treatments we track and 4.3% of all med spa treatment searches. California searches the most (66k/mo), then Texas and Florida. Searches are down 8% on Sep '25.
473k
US Google searches in Aug '26
−2%
month over month (−8% vs Sep '25)
California
searches the most (66k/mo)
$6.77
average Google Ads cost per click
12-month trend (US)
NAD searches by state
Aug '26 Google searches. “Share” is NAD's slice of that state's med spa searches — where it's unusually popular, regardless of state size.
| # | Region | NAD searches | Share | MoM |
|---|---|---|---|---|
| 1 | California | 65,900 | 4.6% | −9% |
| 2 | Texas | 61,650 | 5.5% | −1% |
| 3 | Florida | 43,250 | 4.9% | −1% |
| 4 | New York | 28,220 | 3.6% | −11% |
| 5 | Illinois | 14,190 | 3.5% | −10% |
| 6 | Georgia | 14,070 | 3.9% | −10% |
| 7 | North Carolina | 12,820 | 3.8% | −12% |
| 8 | Pennsylvania | 12,360 | 3.5% | −10% |
| 9 | New Jersey | 12,110 | 3.7% | −12% |
| 10 | Arizona | 12,000 | 4.5% | −9% |
Show all 50 states ↓Show fewer ↑
| # | Region | NAD searches | Share | MoM |
|---|---|---|---|---|
| 11 | Ohio | 11,790 | 3.8% | +2% |
| 12 | Michigan | 11,410 | 4.3% | +14% |
| 13 | Washington | 10,980 | 4.0% | −7% |
| 14 | Tennessee | 10,940 | 5.1% | −4% |
| 15 | Virginia | 10,180 | 3.5% | +1% |
| 16 | Colorado | 9,020 | 3.9% | −8% |
| 17 | Massachusetts | 7,930 | 3.4% | −6% |
| 18 | Louisiana | 7,630 | 6.3% | 0% |
| 19 | Alabama | 7,460 | 5.5% | −4% |
| 20 | Indiana | 7,360 | 4.4% | +8% |
| 21 | Missouri | 6,940 | 4.1% | −3% |
| 22 | South Carolina | 6,920 | 4.4% | +3% |
| 23 | Maryland | 6,570 | 3.4% | 0% |
| 24 | Nevada | 6,190 | 5.2% | −1% |
| 25 | Oklahoma | 5,770 | 5.2% | +2% |
| 26 | Oregon | 5,480 | 4.0% | −7% |
| 27 | Kentucky | 5,240 | 4.7% | +7% |
| 28 | Minnesota | 5,010 | 3.1% | −4% |
| 29 | Utah | 5,010 | 3.8% | +2% |
| 30 | Wisconsin | 4,810 | 3.3% | −9% |
| 31 | Kansas | 4,610 | 3.3% | +20% |
| 32 | Arkansas | 4,370 | 5.5% | +1% |
| 33 | Connecticut | 3,880 | 3.5% | −2% |
| 34 | Iowa | 3,350 | 4.5% | +16% |
| 35 | Mississippi | 3,120 | 4.7% | −8% |
| 36 | Idaho | 2,820 | 4.2% | +8% |
| 37 | New Mexico | 2,810 | 5.0% | −5% |
| 38 | Hawaii | 2,140 | 4.7% | −3% |
| 39 | Nebraska | 2,080 | 3.9% | +3% |
| 40 | West Virginia | 1,710 | 4.1% | +1% |
| 41 | Montana | 1,540 | 5.3% | +4% |
| 42 | New Hampshire | 1,510 | 3.8% | −8% |
| 43 | Maine | 1,510 | 4.0% | +9% |
| 44 | Rhode Island | 1,210 | 3.7% | −9% |
| 45 | Delaware | 1,030 | 3.5% | −1% |
| 46 | Alaska | 1,010 | 5.5% | −4% |
| 47 | South Dakota | 970 | 4.6% | +20% |
| 48 | North Dakota | 910 | 4.7% | +23% |
| 49 | Wyoming | 900 | 6.0% | 0% |
| 50 | Vermont | 540 | 3.8% | +6% |
Where NAD is rising fastest
Month-over-month growth, Jul '26 → Aug '26, among states with meaningful volume.
NAD searches in Canada
| # | Region | NAD searches | Share | MoM |
|---|---|---|---|---|
| 1 | Ontario | 12,390 | 2.1% | +9% |
| 2 | British Columbia | 6,970 | 3.3% | −9% |
| 3 | Alberta | 4,160 | 3.0% | −11% |
| 4 | Quebec | 1,970 | 1.6% | −12% |
| 5 | Manitoba | 590 | 1.9% | +13% |
| 6 | Saskatchewan | 580 | 2.2% | −27% |
| 7 | Nova Scotia | 510 | 2.0% | −14% |
| 8 | New Brunswick | 420 | 2.5% | +27% |
| 9 | Newfoundland and Labrador | 260 | 2.3% | +8% |
| 10 | Prince Edward Island | 200 | 4.1% | +186% |
What this means if you offer NAD
- Check your own state first. National numbers hide big local differences — open your state's page for its full treatment mix.
- Paid clicks cost about $6.77 each. Ranking organically for NAD searches avoids paying per visit — here's what med spa SEO costs.
- Give it its own page. A dedicated, specific NAD page is what both Google and AI assistants quote when patients ask — how to get recommended by AI search.
Quick questions
Where is NAD searched the most?
California leads with 65,900 Google searches in Aug '26, followed by Texas (62k), Florida (43k), New York (28k). Bigger states naturally search more, so the "share of state searches" column shows where NAD is unusually popular relative to other treatments.
Is demand for NAD growing?
Nationally, searches fell 2% from Jul '26 to Aug '26, and are down 8% on Sep '25. Month-to-month moves are noisy — the 12-month chart is the better guide. The fastest-rising sizable state right now is Kansas (+20%).
How much does it cost to advertise NAD on Google?
NAD searches averaged $6.77 per click on Google Ads nationally, with a competition index of 86/100. Ranking organically for these searches is the alternative to paying per click — see what med spa SEO costs.
Other treatments
Source: Google search volume via DataForSEO, Sep '25 – Aug '26. Methodology and the full picture in the 2026 Treatment Demand Report. Explore it on the map