11.0M
monthly US searches for med spa treatments
#1
most-searched treatment is now medical weight loss — 19.8% of all demand
California
leads demand (1.4M/mo), ahead of Texas and Florida
$24.17
priciest treatment to advertise on (Medical Weight Loss) — where ad competition is fiercest
The 10 most-wanted treatments
Weight-loss has overtaken every classic aesthetic treatment. Medical Weight Loss alone draws 2.2M searches a month — more than Botox and dermal fillers combined — followed by laser hair removal and red light therapy. Monthly US search volume:
The biggest markets
California, Texas and Florida drive the most demand — and weight-loss is the #1 search in most states. Total monthly med spa search volume by state:
Gaining ground
Wellness-leaning treatments are the ones still rising year-on-year.
Cooling off
Several classic treatments are softening as attention shifts.
- Kybella−20%
- SkinVive−15%
- Sofwave−14%
- Body Contouring−13%
- Laser Hair Removal−12%
Where the ad competition is fiercest
High demand means high ad costs. These treatments command the priciest clicks on Google — worth knowing before you set a paid budget. Average cost-per-click:
Bars show average CPC; longest = $24.17 (Medical Weight Loss).
Your state's data
Every state has its own page — total demand, the most-searched treatments, what's rising, and free state compliance templates. Or go treatment by treatment — every state ranked for each of the 26 treatments.
Canadian markets
See what this demand means for your med spa
The free MedSpa Scale app scans your clinic against the spas near you — Google, the map pack and AI search — and shows which of these treatments you could be winning. Join the waitlist and we'll tell you the moment it opens.
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How we did this
Built from licensed DataForSEO Google search-volume data across 50 US states and 26 med spa treatments, covering the trailing twelve months (Sep '25 – Aug '26). “Demand” is total monthly search volume for each treatment’s keyword cluster; trends are month-over-month movement. Figures are a point-in-time snapshot and refresh with each data import. Explore it interactively on our live Demand Map.
Cite this report
Journalists and writers are welcome to use these figures with attribution to RankMedSpa and a link to this page. Suggested citation:
RankMedSpa (2026). The 2026 Med Spa Treatment Demand Report. https://rankmedspa.com/med-spa-treatment-demand-report
Explore the live Demand Map
Drill into any state and treatment — interactive, with keyword-level detail.
Open the mapRead the Agency Report
Our companion report: what 57 med spa marketing agencies charge — and who can actually rank.
The Agency Report