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Original research

The 2026 Med Spa Treatment Demand Report

What America is actually searching for. We analyzed 11.0M monthly searches across 50 states and 26 treatments — the most-wanted treatments, the biggest markets, and how the menu is shifting toward weight-loss.

50 states · 26 treatmentsTrailing 12 months (Sep '25 – Aug '26)Download the state dataset (CSV)Source: DataForSEO search volume

11.0M

monthly US searches for med spa treatments

#1

most-searched treatment is now weight-loss (Semaglutide) — 19.8% of all demand

California

leads demand (1.4M/mo), ahead of Texas and Florida

$24.17

priciest treatment to advertise on (Semaglutide) — where ad competition is fiercest

The 10 most-wanted treatments

Weight-loss has overtaken every classic aesthetic treatment. Semaglutide alone draws 2.2M searches a month — more than Botox and dermal fillers combined — followed by laser hair removal and red light therapy. Monthly US search volume:

1Semaglutide
2.2M
2Laser Hair Removal
1.9M
3Red Light Therapy
1.5M
4Botox
1.1M
5IV Therapy
744k
6Microneedling
547k
7Lip Filler
522k
8Dermal Fillers
516k
9NAD
473k
10Chemical Peel
304k

The biggest markets

California, Texas and Florida drive the most demand — and weight-loss is the #1 search in most states. Total monthly med spa search volume by state:

1California
1.4M
2Texas
1.1M
3Florida
882k
4New York
774k
5Illinois
406k
6Georgia
363k
7Pennsylvania
352k
8North Carolina
337k
9New Jersey
331k
10Ohio
309k

Gaining ground

Wellness-leaning treatments are the ones still rising year-on-year.

  • Polynucleotides (Salmon Sperm Facial)+19%
  • Skin Tightening+10%
  • Chemical Peel+1%

Cooling off

Several classic treatments are softening as attention shifts.

  • Kybella−20%
  • SkinVive−15%
  • Sofwave−14%
  • Body Contouring−13%
  • Laser Hair Removal−12%

Where the ad competition is fiercest

High demand means high ad costs. These treatments command the priciest clicks on Google — worth knowing before you set a paid budget. Average cost-per-click:

1Semaglutide
2k
2Laser Hair Removal
2k
3Botox
1k
4IV Therapy
824
5Laser Facial
708
6NAD
677

Bars show average CPC; longest = $24.17 (Semaglutide).

Your state's data

Every state has its own page — total demand, the most-searched treatments, what's rising, and free state compliance templates.

CaliforniaTexasFloridaNew YorkIllinoisGeorgiaPennsylvaniaNorth CarolinaNew JerseyOhioVirginiaWashingtonArizonaMichiganMassachusettsColoradoTennesseeMarylandMissouriIndianaMinnesotaSouth CarolinaWisconsinKansasOregonAlabamaUtahLouisianaNevadaKentuckyOklahomaConnecticutArkansasIowaIdahoMississippiNew MexicoNebraskaHawaiiWest VirginiaNew HampshireMaineRhode IslandDelawareMontanaSouth DakotaNorth DakotaAlaskaWyomingVermont

Canadian markets

OntarioBritish ColumbiaAlbertaQuebecManitobaSaskatchewanNova ScotiaNew BrunswickNewfoundland and LabradorPrince Edward Island

How we did this

Built from licensed DataForSEO Google search-volume data across 50 US states and 26 med spa treatments, covering the trailing twelve months (Sep '25 – Aug '26). “Demand” is total monthly search volume for each treatment’s keyword cluster; trends are month-over-month movement. Figures are a point-in-time snapshot and refresh with each data import. Explore it interactively on our live Demand Map.

Cite this report

Journalists and writers are welcome to use these figures with attribution to RankMedSpa and a link to this page. Suggested citation:

RankMedSpa (2026). The 2026 Med Spa Treatment Demand Report. https://rankmedspa.com/med-spa-treatment-demand-report

Explore the live Demand Map

Drill into any state and treatment — interactive, with keyword-level detail.

Open the map

Read the Agency Report

Our companion report: what 57 med spa marketing agencies charge — and who can actually rank.

The Agency Report