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State demand · original data

Med spa demand in California

What California is actually searching for: 1.5M monthly Google searches across 26 med spa treatments — #1 of 50 states. Every figure below is sourced and dated.

26 treatments trackedTrailing 12 months (Jul '25 – Jun '26)Source: DataForSEO search volume

1.5M

monthly Google searches for med spa treatments

#1

of 50 states by total med spa demand (13.2% of US searches)

Semaglutide

is the most-searched treatment (265k/mo)

Lip Filler

is rising fastest (+22% month over month)

The 10 most-searched treatments in California

Monthly Google search volume, trailing twelve months. Explore any treatment interactively on the live Demand Map.

1Semaglutide
265k
2Laser Hair Removal
239k
3Red Light Therapy
198k
4Botox
146k
5Lip Filler
89k
6Microneedling
87k
7IV Therapy
77k
8NAD
71k
9Dermal Fillers
63k
10Chemical Peel
53k

Gaining in California

  • Lip Filler+22%
  • SkinVive+20%
  • Polynucleotides (Salmon Sperm Facial)+17%
  • Chemical Peel+6%

Cooling off

  • Red Light Therapy20%
  • IV Therapy19%
  • HydraFacial18%
  • BioRePeel18%

Free California compliance templates

State-specific starting points for a compliant med spa — have your attorney review before use.

Starting a med spa in California?

The step-by-step guide — legal model, licensing, clinical team and marketing — with California-specific detail.

Read the guide

The national picture

11.3M monthly searches, weight-loss now the #1 treatment — the full 2026 Treatment Demand Report.

Read the report

Compare with similar-sized markets

Cite this data

Journalists and writers are welcome to use these figures with attribution and a link. Suggested citation:

RankMedSpa (2026). Med Spa Treatment Demand in California. https://rankmedspa.com/demand/california