Quick answer
A med spa membership is a monthly fee that includes a treatment, buys credit, or unlocks member pricing. Build it around treatments patients already repeat, price it so the fee covers what's included with a healthy margin, offer it to patients who already trust you, and put the terms — rollover, expiry, cancellation — in writing. Retention, not sign-ups, decides how big it gets.
Three ways to structure it
Treatment included
A fixed monthly fee that includes one treatment (say, a facial) plus member pricing on everything else.
Good: Easy to understand; drives a visit every month.
Watch: Members who skip visits feel they're wasting money — decide upfront whether unused treatments roll over.
Credit bank
The fee becomes credit the member spends on any treatment, often with a small bonus on top.
Good: Flexible — suits injectables bought every few months.
Watch: Unspent credit is a liability on your books and a cancellation dispute waiting to happen. Set clear expiry and refund terms.
Discount club
A smaller fee that unlocks member prices and perks, with no treatment included.
Good: Cheapest to run; a gentle first step for new patients.
Watch: Weakest retention — there's no visit built in, so it's easy to cancel.
What to build it around
Memberships work for treatments people come back for. These are the repeat-visit treatments in our data, ranked by monthly US Google searches — demand you don't have to create.
| Treatment | How it repeats | Searches / mo |
|---|---|---|
| Medical Weight Loss | Monthly-style | 2.2M |
| Laser Hair Removal | Treatment series | 1.9M |
| Red Light Therapy | Monthly-style | 1.5M |
| Botox | Every few months | 1.1M |
| IV Therapy | Monthly-style | 744k |
| Microneedling | Treatment series | 547k |
| Lip Filler | Every few months | 522k |
| Dermal Fillers | Every few months | 516k |
| NAD | Monthly-style | 473k |
| Chemical Peel | Monthly-style | 304k |
| Skin Tightening | Treatment series | 241k |
| HydraFacial | Monthly-style | 209k |
| RF Microneedling | Treatment series | 150k |
| Laser Facial | Treatment series | 105k |
| Oxygen Facial | Monthly-style | 12k |
“How it repeats” is a broad grouping — actual intervals depend on the product, dose and patient, and are a clinical decision.
How to price it
Start from cost, not from a competitor's flyer. The fee has to cover what's included (product, provider time, room) and leave a margin, while member pricing on everything else gives patients a reason to stay.
For reference, published examples run from about $99 to $299 a month — Zenoti describes $149–$249 with one included treatment as common (and tiers from $99 to $299), and PatientNow's sample programs run from $99 to $250 a month. Both sell membership software, so treat these as examples, not market data.
Sources: Zenoti, PatientNow.
Run your membership numbers
Use your own prices and costs — the starting values are placeholders, not benchmarks.
$5,960
recurring revenue a month today ($71,520 a year)
60%
margin on the fee after included treatments ($89 / member)
114
members in 12 months ($16,918/mo) — levels off near 200
The ceiling is where new sign-ups equal cancellations — the reason retention matters more than the launch push. Margin excludes rent, staff and other overheads; extra treatments members buy at their discount are on top.
Terms to get right
- Price, billing date and minimum term, stated plainly
- Whether unused treatments or credit roll over — and when they expire
- How to cancel, in writing and online — many states have automatic-renewal laws
- What happens to prepaid credit if the member cancels or moves
- That every treatment still requires the exam your state requires
- Advertise by treatment, not drug brand — see the ad rules
Selling it: offer the membership to patients who've already been in and liked the result — at checkout, when they rebook — not as a cold offer to strangers. More on sequencing in how to start a med spa and the advertising guide.
Quick questions
How much should a med spa membership cost?
Price it from your own numbers: the fee has to cover the cost of what's included and leave a margin, while still feeling like a deal against your regular prices. Published vendor examples run from about $99 to $299 a month, with $149–$249 described as common for programs that include a monthly treatment, but those come from membership-software companies, not independent surveys.
What should a med spa membership include?
Build it around treatments patients already come back for — monthly-style treatments like facials, or injectables every few months — plus member pricing on everything else. The included treatment should be something patients want often, not your most expensive service.
Are med spa memberships worth it?
For most established clinics, yes: recurring revenue smooths slow months and members rebook. The catch is retention — with steady sign-ups, a membership levels off where new members equal cancellations, so keeping members matters more than the launch.
Can I sell injectables or prescription treatments in a membership?
You can include them, but the clinical rules don't change: patients still need the exam your state requires before treatment, and a membership can't promise a prescription. Advertise the program by treatment, not drug brand names, to stay inside ad platform policies.
What terms does a membership agreement need?
Clear price, billing date, what's included, whether unused treatments or credit roll over and when they expire, how to cancel, and any minimum term. Many states have automatic-renewal laws requiring clear disclosure and easy cancellation, so have the terms reviewed for your state.
Keep reading
All guides
Educational, not legal or financial advice. Search figures are DataForSEO search volume from our demand data; pricing examples are third-party and linked. Have membership terms reviewed for your state.