Generalist
Brenton Way
AI-native growth agency aligning acquisition, retention, and creative into measurable outcomes
How they rank for themselves
Their own organic footprint on Google — an honest tell for any SEO agency (measured, not a claim).
1,056
keywords ranked
897
est. monthly visits
4
in the top 3
A great fit if…
Funded ecommerce, beauty, wellness, SaaS, and healthcare brands with product-market fit and revenue data seeking a senior-led, full-funnel growth partner
Look elsewhere if…
Pre-product startups, brands seeking purely transactional vendor relationships, or companies needing only isolated channel execution on a tight budget
What they do
- Local SEO & Google Business Profile
- Organic SEO (site + content)
- Google Ads (paid search)
- Meta & social ads
- Website design & build
- Content & before/after creative
- Reputation & review management
- Email & SMS / lead nurture
- Organic social management
- Lead tracking & CRM / bookingpartial
Notable inclusions
- Paid media strategy across Google, Meta, TikTok, etc.
- SEO and Answer Engine Optimization (AEO)
- Content marketing and email lifecycle
- Social media strategy and organic social
- Influencer marketing coordination
- Web design and brand conversion optimization
- Creative production (in-house studio)
- Digital PR
- AI marketing systems and automation
- Embedded senior strategists and builders
- Proprietary IcarusX AI platform
Our honest assessment
Strengths
- Embedded senior marketers who integrate into clients' teams at agency cost with in-house cadence
- Comprehensive full-funnel coverage across 11+ channels, reducing vendor fragmentation
- Documented case studies with real performance metrics (e.g., 5x signup volume, $450K+ MRR, 8x ROAS)
- 85% client retention rate at the 1-year mark suggests strong ongoing value delivery
Watch-outs
- No published base retainer or transparent tiering; requires consultation to understand total investment
- Best fit described as funded startups with existing product and demand—may underserve early-stage or pre-product founders
- Emphasis on performance-first strategy means lower-data or brand-awareness-only goals may be deprioritized
- Heavy reliance on proprietary AI platform (IcarusX) creates potential vendor lock-in
Most recent Google review · 2 months ago
“I highly recommend this growth marketing agency for any of your business marketing need. Especially if your a health care company - working with them you get the best customer service possible- they do exactly what they say they are going to do”