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Generalist

New Patients Inc

Full-accountability implementation partner for dental practices—marketing to patient retention.

How they rank for themselves

Their own organic footprint on Google — an honest tell for any SEO agency (measured, not a claim).

92
keywords ranked
138
est. monthly visits
3
in the top 3

A great fit if…

Dental practices (single and multi-location) struggling with after-hours call handling, patient follow-up, and recall consistency; practices competing with DSOs and wanting enterprise-level systems without corporate overhead.

Look elsewhere if…

Practices not in dentistry; agencies seeking web design, content creation, or organic social services; businesses preferring longer-term contracts or performance-based pricing.

What they do

  • Local SEO & Google Business Profile
  • Organic SEO (site + content)partial
  • Google Ads (paid search)
  • Meta & social ads
  • Website design & build
  • Content & before/after creative
  • Reputation & review management
  • Email & SMS / lead nurture
  • Organic social management
  • Lead tracking & CRM / booking

Notable inclusions

  • Paid ads, local SEO, AEO for AI search
  • Kate AI Receptionist (24/7 call answering and routine scheduling)
  • Real-time booking integration
  • Automatic recall campaigns
  • Automatic review solicitation
  • Dashboard reporting on scheduled patients (not vanity metrics)

Compare on these services

Local SEO agenciesSEO agenciesGoogle Ads agenciesMeta & social ads agenciesReputation & reviews agenciesCRM & booking agencies

Our honest assessment

Strengths

  • End-to-end accountability across marketing, call handling, scheduling, recalls, and reviews—eliminates vendor fragmentation.
  • Kate AI 24/7 receptionist solves documented problem (35–38% of dental calls unanswered) with real-time booking.
  • 35+ years of dental-specific marketing expertise; month-to-month terms reduce lock-in risk.
  • Transparent reporting on scheduled patients rather than vanity metrics (clicks, impressions).

Watch-outs

  • Pricing ($4K–$8K/month) may be high for small solo practices or those with tight marketing budgets.
  • Kate AI has documented limitations (complex insurance questions, anxious patients routed to staff); not a complete replacement for human reception.
  • No case studies with real numbers/results published on site; relies on testimonials rather than quantified outcomes.
  • Services focused narrowly on dental; generalist positioning may mean less specialization than niche agencies in certain verticals.