# Website Privacy Policy

**State Supplement: Wisconsin**
*This document serves as a template for a Wisconsin medical spa's public-facing website privacy policy, integrating federal requirements and the Wisconsin Data Privacy Act (WDPA).*

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## 1. Introduction
Welcome to our website. We respect your privacy and are committed to protecting your personal information. This Privacy Policy details how we collect, use, and process your personal information when you visit our website, book an appointment, or interact with our digital services.

## 2. Information We Collect
We collect information that identifies or could reasonably be associated with you ("Personal Data"). 

We may collect the following categories of Personal Data:
- **Identifiers:** First and last name, email address, postal address, phone number.
- **Commercial Information:** Products, treatments, or services you have inquired about or purchased.
- **Internet Activity:** Browsing history, IP address, device information, and interactions with our website.

## 3. Use of Personal Information
We use the personal information we collect for the following business purposes:
- To provide our aesthetic services and respond to your inquiries.
- To process your payments securely.
- To improve our website, customer service, and digital experience.
- To send administrative information, newsletters, and marketing communications (subject to your opt-out rights).

## 4. Your Rights Under the Wisconsin Data Privacy Act (WDPA)
If you are a resident of Wisconsin, and we meet the requisite processing thresholds set by the WDPA, you are granted specific rights regarding your personal data:
- **Right to Access:** You have the right to confirm whether we process your personal data and to access such data.
- **Right to Correct:** You have the right to correct inaccuracies in your personal data.
- **Right to Delete:** You have the right to delete personal data provided by or obtained about you.
- **Right to Data Portability:** You have the right to obtain a copy of your personal data in a portable, readily usable format.
- **Right to Opt-Out:** You have the right to opt-out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, or profiling that produces legal or similarly significant effects.

To exercise these rights, please contact us using the information provided on our contact page. We will authenticate your request and respond within the timeframes mandated by the WDPA.

## 5. Data Security & Breach Notification
We safeguard your personal data through industry-standard administrative, technical, and physical security measures. 
- **Notification:** In the event of a security breach involving your computerized, unencrypted personal information, we will notify you and relevant authorities in compliance with Wisconsin law (Wis. Stat. § 134.98). We are committed to executing these notifications within a reasonable time, not to exceed forty-five (45) days after learning of the breach.

## 6. Exemption for Medical Information
Please note that "protected health information" (PHI) collected by a covered entity governed by the Health Insurance Portability and Accountability Act (HIPAA), is subject to specific medical privacy laws that interact with and supersede general website data privacy rules. The rights provided by the WDPA generally do not apply to protected health information governed by HIPAA.

If you are a patient receiving medical aesthetic treatments, the privacy of your clinical and health information is governed by our separate Notice of Privacy Practices (NPP), not solely by this website policy.

## 7. How We Share Your Information
We do not sell your personal data to data brokers. We may share your data with trusted third-party service providers (e.g., website hosts, email marketing platforms, EMR software, payment processors) who assist us in operating our business. These parties are contractually obligated to keep your information secure and only use it for the authorized purpose. 

## 8. Changes to Our Privacy Policy
We may update this privacy policy from time to time to comply with changes in state or federal regulations. The updated version will be indicated by an updated "Effective Date."

*Effective Date: April 17, 2026*