# Notice of Privacy Practices (NPP)

**State Supplement: New York**
*This document outlines the privacy practices of the medical spa, meeting the requirements of federal HIPAA standards, the New York SHIELD Act, and New York Public Health Law Article 18.*

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## 1. Our Commitment to Your Privacy
We understand that medical information about you and your health is personal. We are committed to protecting your medical information. We create a record of the care and services you receive to provide you with quality care and to comply with state and federal legal requirements.

This Notice describes how we may use and disclose your medical information, as well as your rights regarding this information under the Health Insurance Portability and Accountability Act (HIPAA) and New York State law.

## 2. How We May Use and Disclose Your Medical Information
- **For Treatment:** We may use medical information about you to provide aesthetic and medical treatments. We may disclose your information to doctors, nurses, and allied health professionals who are involved in your care.
- **For Payment:** We may use and disclose your medical information to bill and collect payment from you, an insurance company, or a third party.
- **For Health Care Operations:** We may use and disclose your medical information for practice operations, quality assessment, training, and business planning.

## 3. New York-Specific Protections
In addition to federal laws, New York law affords specific protections over your patient records and private information.
- **Confidentiality:** Patient records are strictly confidential and may not be disclosed without your written authorization, except as specifically permitted by New York Public Health Law.
- **Marketing, Photography, and Media:** Utilizing your health information or images (including before-and-after photographs) for marketing purposes requires your explicit, written consent. We will not sell or share this data for outside marketing purposes.
- **Subpoenas:** Specific procedural rules under New York law protect your records from unreasonable disclosure during litigation.

## 4. Your Privacy Rights
You have the following rights regarding your medical information:
- **Right to Access (10-Day Rule):** Under New York Public Health Law Article 18, you have the right to inspect and receive a copy of your medical records. We will provide access within ten (10) days of receiving a written request, which is stricter than the federal standard. We may charge a reasonable fee for copying costs not exceeding 75 cents per page as allowed by state law.
- **Right to Amend:** If you feel that medical information we have about you is incorrect or incomplete, you may ask us to amend the information.
- **Right to an Accounting of Disclosures:** You have the right to request a list of the disclosures we made of your medical information, excluding those made for treatment, payment, or operations.
- **Right to Request Restrictions:** You have the right to request a restriction or limitation on the medical information we use or disclose about you.
- **Right to Confidential Communications:** You have the right to request that we communicate with you about medical matters in a certain way or at a certain location.

## 5. Breach Notification (SHIELD Act & HIPAA)
In the event of a breach of unsecured protected health information or "private information," we will notify you in compliance with HIPAA Breach Notification Rules and the New York Stop Hacks and Improve Electronic Data Security (SHIELD) Act. Under the SHIELD Act, notifications regarding breaches of defined private information will be made in the most expedient time possible and without unreasonable delay.

## 6. Complaints
If you believe your privacy rights have been violated, you may file a complaint with our Privacy Officer or with the Secretary of the Department of Health and Human Services. You will not be penalized for filing a complaint.

*Effective Date: April 17, 2026*
